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In the middle of the growth corridor, San Marcos is one of the fastest-growing cities in the United States. It has ranked first in growth for three consecutive years and has made several “Most Desirable Cities” lists. San Marcos has been designated by Forbes Magazine as being in the center of the Next Great Metropolis” (2017), “Best Place To Retire” (2018).

Austin and San Antonio are becoming connected as a linear metropolis along Interstate 35 with San Marcos positioned squarely in the middle. Texas State University continues to grow with 40,000+ students in addition to the local population. The center point of the community is the spring-fed San Marcos River, which joins with the Blanco River just south of town. San Marcos is home to the largest outlet mall in the country and Amazon has many employees at their new warehouse facility. The Texas Hill Country, a popular area known for its rolling landscapes, wineries and tourism starts in San Marcos and continues west. Austin is only a 40-minute drive to the north and San Antonio less than an hour south. Houston and the Gulf of Mexico are an easy three-hour commute.


A casual observer may miss critical demographic factors related to the new Mill Street Crossing shopping center. In terms of population, Mill Street Crossing is located in one of the more densely populated areas of San Marcos. More than two dozen apartment complexes, many of them newly developed, are a short drive or in many cases a short walk away. Mill Street Crossing is also the closest commercial development for the thousands of homes in the growing Blanco Vista neighborhood and those living off Lime Kiln and Hilliard Roads.

Mill Street Crossing is easy for consumers to reach from all directions. Even with a surprisingly high daily traffic count, the area roads make Mill Street Crossing a convenient shopping destination with multiple entrances and exits to and from San Marcos as well as I-35. Mill Street has recently been rebuilt to accommodate the high volume of traffic. 

The magnitude of the student and resident population base surround Mill Street Crossing and the near-total lack of commercial development can only be appreciated by driving the area and also by noting that thousands of additional residents reside on the 15 mile long dead-end road, Lime Kilm, that intersects Post Road just a quarter mile from Mill Street Crossing. There is no commercial development for these residents. Mill Street Crossing is also easily accessible to the many residents that live on the east side of I-35 which also has no commercial development.

The Shops At Mill Street Crossing are less than a quarter mile from I-35 and one mile from the Texas State University campus. It is on the university bus stop. This development is an exciting addition to the north side of San Marcos and will bring a wide range of shops and services to this very underserved part of the city.

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